Comparing Hedonistic and Utilitarian Products Essay

in operation(p) ingestionThe use of goods and services of intersections has tangible do good for consumer. In western culture, such crossroads ar very much labelled as operable or necessary. Utilitarian products ar purchased and consumed to occupy consumers practical or functional take aways. Utilitarian consumer behavior has been described as ergic, task-related and rational. In the marketing literature picking and termination with respect to functional products and cognizant by the utility maximizing perspective. therefore the white plague of utilitarian products is more instrumental. The indigence initiating the need for a utilitarian product suggests that these products are primarily thought of in terms of their functional performance. luxuriant ConsumptionThe consumption of products for fun, amusement, fantasy, arousal, sensory stimulation, or enjoyment. Hedonic, amusement-oriented consumption is motivated by the desire for sensual pleasure and fun. In wester n culture such products are often labeled as frivolous or decadent. The ideal of hedonic consumption recognizes that individuals consume more types of products because of the feelings and images that are associated with the product. The cognitive motives driving the consumption of hedonic products are arguably the need to satisfy symbolic and value-expressive motives such as ego gratification, social acceptance and intellectual. Hedonic products have pleasure effectiveness whereas utilitarian products perform functions in everyday life. Products with pleasure potential provide intangible, symbolic benefits and are likely to hold greater potential for evoking positive emotions in a consumer.Consumer purpose making processConsumers are often faced with these types of choices between hedonic and utilitarian alternatives that are at least part driven by emotional desires quite an than cold cognitive deliberations. Hence, these choices represent an key domain of consumer decision- making. Yet much of the pioneering clobber in behavioral decision possibility has largely focused on the cognitive aspects of decision-making without exploring its emotional dimensions. Consumer decision is driven by functionality, usage and benefits out of various functions of product in the consequence of utilitarian consumption. precisely the decision making process is preoccupy by symbolism, status, value-expression and social acceptance. For example the decision of buying bread is driven is by its generic functions and attributes not by label or image, which are already underlined and dumb by every consumer. In case of condition suit the decision is influenced by its brand, image, labels and certain associations like brand ambassador, designer and promoters or co-owner also.