Retail strategy Essay Example | Topics and Well Written Essays - 2750 words

Retail strategy - Essay ExampleThe five changes include, Infrastructure, innovation, Knowledge and trust relationships surrounded by the supplier, retailer, and the customer. To validate the reason for a critical evaluation on Dawsons statement is simply to say that the exploitation retail industry with a powerful attraction for mild retailers proves to be death trap. This is mainly because of the increase competition and the changing conditions in the economy and consumer behaviour. However, the business of retail proves to be threatening for manufacturers creating brands and trying to corroborate brand image and brand loyalty as they squeezed by the so- c totallyed retailer. In a book by Lars Thomassen, et., al (2006, pg. 1) Retailization begins by sayingWe have moved from the age of the brand to the age of the retailer - a shift that has led many brands to a near chronic state of constant stress and confusion. This is plump for with data were the book reports that four major retail chains in the have 75 part of the mart market, and one pound in every eight spent is in the retail devil Tesco. Well this overpowering omnipotence of the retail industry had led to fierce competition with individual retailers or minor retail stores crushed to close down.There is constant fight and grapple to keep up dough margins and stay abreast of competition, which makes Dawsons statement true. ... Below is a table that reflects the diminish share in the grocery sales of individual retailers in this competition over the recent years. The table will talk volumes of the struggle the giant retailers and medium sized establishments are undergoing. The data reported is from the Competition Commission organization in the report of Overview of UK grocery retailers The table is a factual of the share in UKs grocery sales for the diverse retailers in the country. The Verdict data series used in the table and provides relative sales shares of all the retailers and that of sma ll retailers represented as others. Grocery sales share of UK grocery retailers.200220032004200520062007Tesco20.222.423.825.426.827.6Asda12.312.913.313.413.714.1Sainsbury12.812.512.612.813.413.8Morrisons3.84.210.39.69.79.9Safeway8.27.82.4000Somerfield chain2.92.833.74.13.9M&S3.33.43.43.53.63.8CGL2.83.232.92.83.8Waitrose2.52.62.833.23.3Iceland1.71.61.51.41.41.5Aldi0.911.11.31.41.5Lidl1.11.111.11.21.3Netto0.50.60.60.60.60.6Kwik save21.81.61.30.70Others24.922.119.62017.414.9Total100100100100100100 reference point Verdict UK Grocery retailers 2008, February 2008.( Overview of UK grocery sales )The row mentioned Others is emboldened to throw light on their diminishing share of business in the grocery sector and ultimately leading to their destruction. Find a in writing(p) representation below.Looking closely at the figures of the larger retailers, the Year on Year sales rime increase only at an extremely marginal pace and retailers like Safeway have their numbers freezed